Marketing in Healthcare Industry Term Paper Example | Topics and Well Written Essays - 1000 words

Marketing in Healthcare Industry - Term Paper Example A marketing manager should understand the objectives of the firm in general and come up with a corporate marketing strategy which should address the product, distribution channels and tactics to be used. A strategic marketing plan begins by coming up with a strategic business unit that is independent based on management, access to resources, competition, customers and positioning strategy. The major elements that one focuses on include identification of the enterprise, situation analysis, coming up with strategies and control establishment all in a strategic business unit. A marketing plan in most cases involves a description of the product on the basis of any distinctive features presented, a budget for carrying out the awareness which includes the adverts and promotional activities, pricing strategies which depend on the cost of production, market segmentation and a full description of business location. Strategic marketing should also focus on the business environment which firstl y will concentrate on the economic variable which will assess whether the economy is in recession or in expansion (Berkowitz, 2011). Secondly, strategy will analyses the impacts of technological on the speed, processes, production and market and try to include this in marketing plan. The third factor is political intervention which focuses on regulations, taxes, reporting requirements and how these influence marketing strategies. Another factor to consider is the social cultural factors which relates to the perceptions of a certain product in different cultural diversities. These are psychological factors that alter the demand patters and the market dynamics bringing about a change in the profits of a firm. Finally, the strategic marketing should focus on internal review process. This checks the management and information systems, competition, budgets, distribution channels, market plan, sales projections, cost analysis and an overall snapshot of the marketing plan. Before a consume r can come up with a purchase, various factors both internal and external influence the decision making process. A person can choose to purchase a product not because it is needed but because of a perception that it is useful. The consumer behavior is determined by internal factors such as feelings, tastes and preferences, while external factors relate to commercials, the marketing abilities of the firm or coupons reflecting the product. However, initial intent must be created before a consumer can make a purchase. The choice made will be influenced by the cost of the product and on evaluation or observation on the quality of the item in question (Berkowitz, 2011). A person may also choose to buy a product out of previous satisfaction on the use of the item. Companies may be interested to ensure that goods being produced for selling should not create cognitive dissonance on the part of the consumer which determines purchase value. The marketing strategy to be adopted by a normal bus iness enterprise is different from that to be used by a health care industry. This is because the target population is different. Whilst the business focused on the overall consumer, the health care focused on a limited class such as the aged, the sick and those in need of medical attention. In this case, their approach is narrowed on that business

The Acquisition of Tense by L1 Arabic Learners of English Language Research Proposal

The Acquisition of Tense by L1 Arabic Learners of English Language - Research Proposal Example One explanation for the difficulty is the Aspect Hypothesis. There is also a Perceptual Salience Hypothesis (Man, 1990). Others have proposed that syntactic knowledge is not impaired, rather that the cause is extra-syntactic (Prevost & White, 2000). Also for Arabic speakers, there is the problem when final consonant clusters occur which are avoided in their L1. Such phonetic differences pose difficulties (Strange, 1995). Confusion of past tenses was one of the main types of errors in tenses reported in a study of Arab learners of English at the University of Sudan (Kambal, 1980). According to the Aspect Hypothesis, â€Å"learners associate forms that mark time with the lexical aspect inherent in the meaning of the verb† (Robinson, 2008:317). Bardovi-Harlig (1998) and Anderson & Shirai (2007) are proponents of the Aspect Hypothesis. Syntactic theory is advocated by the likes of Donna Lardiere (2007) and is a development of Chomsky’s principles. She suggests that the central question is â€Å"how a learner manages to associate the particular featural specifications of the target language – that is, a syntactic representation – with their overt realization in the input† (Archibald, 2000:103). According to the syntactic theory it is either a deficiency in the knowledge of syntax or incorrect mapping of syntactic representations that cause complications in acquiring tense. The difficulty in the formation of verbal inflections in L1 Arabic Learners of English Language is due to the influence of L2 acquisition of verbal inflectional morphemes. The applicability of this Aspects Hypothesis will be tested and the alternative hypothesis offered by syntactic theory will be considered within the context of SLA (Second Language Acquisition). Children in schools are readily available subjects for study and suitable because they are at am active learning age. 30 students will be sought at 3 different proficiency levels whose first language is